Testimonial Advertising in the American Marketplace

Title

Testimonial Advertising in the American Marketplace

Author Role

Edited by: Marlis Schweitzer

Edited by: Marina Moskowitz

Contributing Author: Edward Slavishak

Files

Description

Faculty-authored essay: "“The Ten Year Club”: Artificial Limbs and Testimonials at the Turn of the Twentieth Century," by Edward Slavishak This collection brings together essays that explore the history and practices of testimonial marketing in the United States from the mid-nineteenth century to the present day.

ISBN

978-0-230-10171-5

Publication Date

2009

Publisher

Palgrave Macmillan

City

United Kingdom

Testimonial Advertising in the American Marketplace

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