Testimonial Advertising in the American Marketplace
Edited by: Marlis Schweitzer
Edited by: Marina Moskowitz
Contributing Author: Edward Slavishak
Faculty-authored essay: "“The Ten Year Club”: Artificial Limbs and Testimonials at the Turn of the Twentieth Century," by Edward Slavishak This collection brings together essays that explore the history and practices of testimonial marketing in the United States from the mid-nineteenth century to the present day.