Event Title

Enabling a Local Brand in Finding Presence Overseas

Presenter Information

Olivia Lexo, Susquehanna University

Start Date

25-4-2017 1:20 PM

End Date

25-4-2017 1:40 PM

Description

Over the course of 3 months, students from Dr. Fleck's International Business course partnered with local snowboard manufacturer, Gilson Boards, in researching the feasibility of Gilson expanding into Japanese markets. Time was spent conducting an array of analyses and meeting with company owners, Nick and Austin, to grasp the essence of the ‘Gilson Brand’ and what their visions and goals were. By the end of the semester, our team was able to provide the owners with a final deliverable harnessing analyses of the Japanese external environment, culture, competitors, and target market as well as a market entry strategy and marketing techniques for our client. After an in-depth exploration of the Japanese nation, our team offered recommendations into making Gilson an international brand.

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Apr 25th, 1:20 PM Apr 25th, 1:40 PM

Enabling a Local Brand in Finding Presence Overseas

Over the course of 3 months, students from Dr. Fleck's International Business course partnered with local snowboard manufacturer, Gilson Boards, in researching the feasibility of Gilson expanding into Japanese markets. Time was spent conducting an array of analyses and meeting with company owners, Nick and Austin, to grasp the essence of the ‘Gilson Brand’ and what their visions and goals were. By the end of the semester, our team was able to provide the owners with a final deliverable harnessing analyses of the Japanese external environment, culture, competitors, and target market as well as a market entry strategy and marketing techniques for our client. After an in-depth exploration of the Japanese nation, our team offered recommendations into making Gilson an international brand.