Event Title

Marketing in the Entertainment Industry and Disney's Social Media Strategy

Presenter Information

Taylor Smith, Susquehanna University

Start Date

25-4-2017 1:00 PM

End Date

25-4-2017 1:20 PM

Description

This research was done to understand the differences between mainstream marketing strategies and marketing for the entertainment industry. A list of top strategies to be considered as well as how best to use those strategies for an entertainment company is explained. This research also included a special look into the Walt Disney Company and their use of social media in recent years to market their product and services and why it has been so successful.

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Apr 25th, 1:00 PM Apr 25th, 1:20 PM

Marketing in the Entertainment Industry and Disney's Social Media Strategy

This research was done to understand the differences between mainstream marketing strategies and marketing for the entertainment industry. A list of top strategies to be considered as well as how best to use those strategies for an entertainment company is explained. This research also included a special look into the Walt Disney Company and their use of social media in recent years to market their product and services and why it has been so successful.