Event Title

An investigation of the South Korean market for Gilson Snowboards.

Presenter Information

Marlena Ford, Susquehanna University

Start Date

25-4-2017 1:40 PM

End Date

25-4-2017 2:00 PM

Description

The purpose of this analysis is to provide Gilson Boards, a local snowboard manufacturer, information and strategies for expansion into the South Korean snowboard market. Included in the discussion is an external market analysis of South Korea, an analysis of Gilson's major competitors, marketing techniques, and a proposed entry strategy. This was a semester-long research project incorporating the key principles in International Business, led by Dr. Emma Fleck.

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Apr 25th, 1:40 PM Apr 25th, 2:00 PM

An investigation of the South Korean market for Gilson Snowboards.

The purpose of this analysis is to provide Gilson Boards, a local snowboard manufacturer, information and strategies for expansion into the South Korean snowboard market. Included in the discussion is an external market analysis of South Korea, an analysis of Gilson's major competitors, marketing techniques, and a proposed entry strategy. This was a semester-long research project incorporating the key principles in International Business, led by Dr. Emma Fleck.