Title
Vintage Marketing Differentiation: The Origins of Marketing and Branding Strategies
Files
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Description
This book analyzes the origins of marketing and branding strategies and the unique situations involving differentiation. Photographs of actual materials that were created and used in marketing campaigns between 1846-1946 are featured to bring to life these vintage innovations. Examining how and why these classic strategies were devised and implemented provides insight on how the vintage strategies can continue to be used to position products, services, and experiences within current market situations.
ISBN
1137394315
Publication Date
2017
Publisher
Palgrave Macmillan
City
New York, NY