Event Title

The Impact of Clothing and Hair Styles on the Formation of First Impressions

Presenter Information

Julia Cote

Faculty Advisor

M.L. Klotz

Start Date

24-4-2018 4:00 PM

End Date

24-4-2018 5:00 PM

Description

Studies of impressions based on appearance generally manipulate only one appearance factor (e.g., clothing), typically with targets of one gender. Our 64 subjects rated photos of female or male targets (between-subjects) who differed in appearance on two within-subjects dimensions, style of dress (business, casual, or sloppy) and hair style (traditional or non-traditional), on several characteristics. Both style of dress and hair style had significant effects, which for some characteristics interacted with target sex.

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Apr 24th, 4:00 PM Apr 24th, 5:00 PM

The Impact of Clothing and Hair Styles on the Formation of First Impressions

Studies of impressions based on appearance generally manipulate only one appearance factor (e.g., clothing), typically with targets of one gender. Our 64 subjects rated photos of female or male targets (between-subjects) who differed in appearance on two within-subjects dimensions, style of dress (business, casual, or sloppy) and hair style (traditional or non-traditional), on several characteristics. Both style of dress and hair style had significant effects, which for some characteristics interacted with target sex.