Presenter Information

Caroline BeohmFollow

Faculty Advisor

Dr. Alison Merrill

Start Date

28-4-2020 12:00 AM

End Date

28-4-2020 12:00 AM


The main purpose of the study is to evaluate the effect Twitter memes have on perceptions of major political candidates. I’m interested, specifically, in the potential impact memes can have on presidential campaigns and messaging. The control group is exposed to still pictures taken from the campaign trail. The experimental groups are exposed to the same memes taken from Twitter, however, one group is told they are from an official campaign account, and the other group is told they are user-generated. The memes are actually all user-generated. This will allow me to study the effect of the idea of someone else making campaign related content, rather than just a campaign itself. The implication of this is that campaigns could hire meme content writers to expand their bases into young voters as the survey looks specifically at the 18- 35 age group.


Apr 28th, 12:00 AM Apr 28th, 12:00 AM

What Do You Meme?: How Twitter Memes Can Alter Perceptions of Major Democratic Presidential Candidates


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